“Maker’s Mark was initially promising, with its sweet vanilla nose, but on the tongue it proved to be thin, raw and twangy. The flagship white label version of Jim Beam didn’t have any particularly unpleasant qualities, but nor did it have much to say in its favor. Bland, plain and inoffensive, Beam is an awfully timid whiskey.”
Campaign Advice for the Thirsty - WSJ.com
I’m a fan of the Maker’s myself.